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“So they win this game and they play really well, there is no doubt about it. They beat the All Blacks and no one can say they didn’t deserve to win. Then the following week, being there was the most frustrating week ever because you just felt it was completely different. Everyone in the media, apart from me, was saying England by 20, 30 points because South Africa beat Wales in the semi-final and Wales could and should have won that game – South Africa played really poorly,” continued Woodward.
“So you have this crisis situation – you look at the South Africans on paper and you go, ‘Wow, this is a serious team’. Of course, everyone is building up England and they didn’t help themselves. They just seemed to get distracted, it just wasn’t the same.
“I was with Martin and Lawrence and we were going, ‘This is going to be close, this is going to be more than close’. In fact, I thought South Africa were going to win because it was a complete reversal from the semi-final. I just saw distractions everywhere,” explained Woodward, who visited the England camp two days before the final.
“I don’t normally go to the press conferences despite the fact that I was working over there for the Mail and ITV. But I went to this press conference because I was interviewing Eddie Jones after the main press conference. Eddie and Owen were there and it was the Thursday afternoon, two days before the biggest day of your life, and they were okay. It wasn’t quite as sharp and edgy, there was a bit too much humour for me.
“But then they left and half the press conference left with them. Then they sent up two players. I stayed in the room. I was at the back with my baseball cap on, so no one knew I was there. The two players were Dan Cole and Joe Marler, two guys on the bench, two front rowers.
“Honestly, I sat there and it was like Laurel and Hardy. I’m just going, I know they are on the bench but this is 48 hours from the World Cup final. It was to me poor and that is me being polite. It was really poor.
“As history turned out, these two players would have a huge, huge role in the game with (Kyle) Sinckler going off so early. So Cole is on really, really early. Marler comes on as they take off Mako Vunipola.
“South African journalists who I knew well came up to me after the press conference after these two had finished larking around after 20 minutes – it wasn’t larking around it was embarrassing – and they said, ‘Well if that is the mood in the England camp we have got half a chance’. That just said everything to me.
“I just think they got complacent. Looking at stuff at social media, a lot of guests arriving in the camp from celebrities… to Australian people. They got it wrong. I have exchanged curt texts with Eddie since because he has heard what I have been saying. They got it wrong.”
Thinking back to how his England got their preparations correct 17 years ago, Woodward reflected: “I just remember back in 2003 after we beat France in the semi-final sitting every player down and saying, ‘Guys, just give me one week. There is going to be distractions everywhere, from family to friends to media to sponsors, just don’t get involved. Win the World Cup. Do what the hell you like next Sunday, just win the World Cup, just give me one week’. We went mad on not getting distracted by anybody.
“I just think (this) England got distracted, right down to the blinkin’ team didn’t arrive on time. I’m on the pitchside. We normally position our cameras so we are behind the England warm-up and we are well into the programme and I have got the ITV producer in my headphones going, ‘Where are the England team?’
“Don’t ask me, I’m on the touchline. I haven’t got a clue where they are because they weren’t there and they arrived late, literally half an hour late for the World Cup final. It’s a meticulous, military operation that preparation, so to arrive 30 minutes later for the World Cup final, again it said the heads just weren’t quite there.
“I’m glad Eddie is staying on, I’m glad he has got a chance to resurrect it because he will learn a huge amount of lessons from that week but gee, they got it wrong. England could have won. In my view, they were the best team, had the best players. From 1 to 15 that team should have put away South Africa but they got badly distracted and they didn’t just lose, they got blown away.
“And there has never been a report back from Twickenham. I have been asking various people where is your report, I want to know what happened, where is your debrief on what happened in the biggest game of your lives, you didn’t fire a shot? But everyone seems to have just moved on quickly and forgot about it.