All Blacks sold their soul?

[ASMO]

465 million is a lot of pieces of silver

https://www.nzherald.co.nz/sport/exclus ... 1612325492

[Uncle fester]

That's a pretty high value to be putting on a minority stake.

[Niegs]

More money to keep the lads at home?

... spare a thought for poor Scotland and Ireland, though! What will they do without their flee-wees!?

[Yr Alban]

More money to keep the lads at home?

... spare a thought for poor Scotland and Ireland, though! What will they do without their flee-wees!?

We’ll be fine, thanks. We’ve mainly switched to South Africans nowadays.

[Ymx]

It would be quite short sighted to sell a permanent stake

[ASMO]

More money to keep the lads at home?

... spare a thought for poor Scotland and Ireland, though! What will they do without their flee-wees!?

We’ll be fine, thanks. We’ve mainly switched to South Africans nowadays.

a lot cheaper, means you get more bang for your buck

[Biffer]

465 million is a lot of pieces of silver

https://www.nzherald.co.nz/sport/exclus ... 1612325492

It's New Zealand dollars, it's not that much.

[Hugo]

I think this came up on an earlier thread on this subject and I said the same thing then but if there is not enough money in NZ rugby for it to be massively profitable then I don't see how a private equity firm changes that.

Only way to make more money in sport is to either -
a) grow your fanbase, more merchandise sold, more eyeballs watching = more tickets sold, bigger TV contracts or
b) Fleece the existing fans by charging them more.

Regarding a I just don't think rugby has this massive capacity for international growth, as the article suggests. Its a niche sport that has confusing laws and is physically dangerous. Its always going to have limited accessibility and be hard to market to the masses.

[Glaston]

I think this came up on an earlier thread on this subject and I said the same thing then but if there is not enough money in NZ rugby for it to be massively profitable then I don't see how a private equity firm changes that.

Only way to make more money in sport is to either -
a) grow your fanbase, more merchandise sold, more eyeballs watching = more tickets sold, bigger TV contracts or
b) Fleece the existing fans by charging them more.

Regarding a I just don't think rugby has this massive capacity for international growth, as the article suggests. Its a niche sport that has confusing laws and is physically dangerous. Its always going to have limited accessibility and be hard to market to the masses.

They should concentrate more on their marketing/merch in Europe.
Its always bizarre to find an All Blacks shop in the occasional regional town in France.

[Slick]

More money to keep the lads at home?

... spare a thought for poor Scotland and Ireland, though! What will they do without their flee-wees!?

We’ll be fine, thanks. We’ve mainly switched to South Africans nowadays.

a lot cheaper, means you get more bang for your buck

Yes, and although you might find it difficult to believe from the this bored, slightly less precious

[Enzedder]

It would be quite short sighted to sell a permanent stake

That's my thoughts too. Shares in the company should revert to NZR in say 25 years.

[Dan54]

It would be quite short sighted to sell a permanent stake

That's my thoughts too. Shares in the company should revert to NZR in say 25 years.

Nobody going to lease shares though. Still not real sure how it works, but obviously someone who knows puts a $ value on the marketing arm (and it's not the All Blacks being sold just 15% of the commercial arm isn't it? It seems to be how all the top brands in world sport are operating, and it sets up a seperate company that has a board of 5 NZR members and 2 Silver Lake as far as I can see. I would probably prefer it never happens but hells teeth I would prefer we didn't have to pay players to wear an All Black jersey.
Basically I would think NZR has to do something to get more $s ,mainly to - a; keep players and b; to fund the community game.

[Dan54]

I think this came up on an earlier thread on this subject and I said the same thing then but if there is not enough money in NZ rugby for it to be massively profitable then I don't see how a private equity firm changes that.

Only way to make more money in sport is to either -
a) grow your fanbase, more merchandise sold, more eyeballs watching = more tickets sold, bigger TV contracts or
b) Fleece the existing fans by charging them more.

Regarding a I just don't think rugby has this massive capacity for international growth, as the article suggests. Its a niche sport that has confusing laws and is physically dangerous. Its always going to have limited accessibility and be hard to market to the masses.

Do you think an outfit as successful as Silver Lake may just possibly have an idea of what the ability of the brand is to make money? They not doing it for fun.
As you rightly say the best way to do it is increase the fanbase which is where their expertise would be. Wouldn't mind betting we will have a PC game in a few years using the AB brand. I have been surprised with the number of places that sell AB gear in strange places around the world so with experts at this stuff I imagine there is a good case for the market to really expand. My son who lived in Italy always laughed when ABs played a test there and they always sold out, he reckoned 70% of Italians who went only went to see the All Backs do the haka, and then hopefully see them up close, never had any idea of game they were wtching. So guess someone with the knowhow has to help make money from that.

[Dan54]

I think this came up on an earlier thread on this subject and I said the same thing then but if there is not enough money in NZ rugby for it to be massively profitable then I don't see how a private equity firm changes that.

Only way to make more money in sport is to either -
a) grow your fanbase, more merchandise sold, more eyeballs watching = more tickets sold, bigger TV contracts or
b) Fleece the existing fans by charging them more.

Regarding a I just don't think rugby has this massive capacity for international growth, as the article suggests. Its a niche sport that has confusing laws and is physically dangerous. Its always going to have limited accessibility and be hard to market to the masses.

Do you think an outfit as successful as Silver Lake may just possibly have an idea of what the ability of the brand is to make money? They not doing it for fun.
As you rightly say the best way to do it is increase the fanbase which is where their expertise would be. Wouldn't mind betting we will have a PC game in a few years using the AB brand. And will stream their games or some such thing, someone (Silevr Lake)obviously thinks there is a lot of untapped potential out there or they wouldn't be buying into it.

[Sards]

More money to keep the lads at home?

... spare a thought for poor Scotland and Ireland, though! What will they do without their flee-wees!?

We’ll be fine, thanks. We’ve mainly switched to South Africans nowadays.

a lot cheaper, means you get more bang for your buck

[Sards]

The Sharks led the way...I am quite proud of that....

[Certain Navigator]

It would be quite short sighted to sell a permanent stake

That's my thoughts too. Shares in the company should revert to NZR in say 25 years.

That's not how private equity works. The idea is that they provide financial capital and expertise to grow the business and allow them to sell out at an acceptable profit. Specifying that what they have to sell disappears after x years would reduce the initial capital injection by an order of magnitude.

[Munch]

I think this money should be shared equally between all hemispheres. It's only fair.

[laurent]

I think this money should be shared equally between all hemispheres. It's only fair.

Like the welsh TV money ?

[Ymx]

It would be quite short sighted to sell a permanent stake

That's my thoughts too. Shares in the company should revert to NZR in say 25 years.

That's not how private equity works. The idea is that they provide financial capital and expertise to grow the business and allow them to sell out at an acceptable profit. Specifying that what they have to sell disappears after x years would reduce the initial capital injection by an order of magnitude.

Private Equity generally looks to structure it towards flipping their equity it to another PE firm down the track.

And usually create complex share classes and voting rights to encourage growth and control the entity despite being a minority

[Dan54]

That's my thoughts too. Shares in the company should revert to NZR in say 25 years.

That's not how private equity works. The idea is that they provide financial capital and expertise to grow the business and allow them to sell out at an acceptable profit. Specifying that what they have to sell disappears after x years would reduce the initial capital injection by an order of magnitude.

Private Equity generally looks to structure it towards flipping their equity it to another PE firm down the track.

And usually create complex share classes and voting rights to encourage growth and control the entity despite being a minority

Bang on, so the job of NZR is to not allow them to control the entity, so make sure they got right people on board. I agree with you it maybe seen as slightly risky, but is it riskier than standing still and carrying on until NZR is broke?

[Dan54]

I think this came up on an earlier thread on this subject and I said the same thing then but if there is not enough money in NZ rugby for it to be massively profitable then I don't see how a private equity firm changes that.

Only way to make more money in sport is to either -
a) grow your fanbase, more merchandise sold, more eyeballs watching = more tickets sold, bigger TV contracts or
b) Fleece the existing fans by charging them more.

Regarding a I just don't think rugby has this massive capacity for international growth, as the article suggests. Its a niche sport that has confusing laws and is physically dangerous. Its always going to have limited accessibility and be hard to market to the masses.

They should concentrate more on their marketing/merch in Europe.
Its always bizarre to find an All Blacks shop in the occasional regional town in France.

I always found that strange too Glaston, being in a market in marseille and you could buy French soccer and All black jerseys. Think that is the whoile point the All Black brand transends more than just rugby, so needs someone coming into really see how much it can earn. Without a huge loan I doubt whether NZR can do it. I see the Japan/Asian and American market as 2 of the big potential earners.

[Ymx]

But it might be different in this case, there are plenty of ways to set out share classes.

[PCPhil]

From my detailed research I understand that 'Spiritual Guardianship' is explicitly stated as being non negotiable except that each player shall have 'Spiritual Guardian' printed under their name on the matchday jersey.

[Mr Bungle]

465 million is a lot of pieces of silver

https://www.nzherald.co.nz/sport/exclus ... 1612325492

It's New Zealand dollars, it's not that much.

Yeah, good point. It’s only US$335mil

[stemoc]

All Blacks had a soul? pretty sure Hobbs sold it ages ago..